A fixed arrangement of logo elements, such as a symbol next to a name or a tagline, locked together in set proportions. Using the approved lockup keeps spacing and alignment consistent everywhere.
Synonyms
- logo lockup
- brand lockup
Related terms
In plain words
- the fixed combo of icon and name
- the locked-together logo layout
Usage example
For wide banners they used the horizontal lockup with the symbol to the left of the name.
Don't confuse with…
- logoA logo is the mark itself; a lockup is a specific approved arrangement of the logo with other elements.
Categories
- Branding & identity