The specific set of colours chosen to represent a brand and used across everything it makes. Sticking to this fixed set is what makes a company instantly recognisable by colour alone.
Synonyms
- brand colours
- colour scheme
- colorway
Related terms
- primary colour
- secondary colour
- brand guidelines
- brand identity
- accent colour
In plain words
- the set of colours a brand always uses
- the official brand colours
Usage example
Their colour palette is built around a single bold purple with two neutral supports.
Don't confuse with…
- accent colourThe palette is the whole approved set; an accent colour is one member used sparingly for emphasis.
Categories
- Branding & identity