A character, usually a person, animal, or creature, created to represent a brand and give it a friendly, memorable face. Think of cereal characters or insurance company animals.
Synonyms
- brand character
- spokes-character
Related terms
- brand mark
- logo
- brand personality
- illustration
In plain words
- the cartoon character for a brand
- a company's friendly mascot
Usage example
The insurer's gecko mascot became more famous than the company's own name.
Don't confuse with…
- brand markA mascot is a character with personality; a brand mark is usually an abstract or symbolic icon, not a character.
Categories
- Branding & identity