A reference document that spells out the rules for a brand or product's look — which colors, fonts, logos, tone of voice and spacing to use and how. It keeps everyone making things that feel like they come from the same place.
Synonyms
- brand guidelines
- brand book
- style manual
Related terms
In plain words
- the rulebook for how the brand should look and sound
- a document saying which colors and fonts are allowed
Usage example
The freelancer checked the style guide to find the exact brand blue before designing the flyer.
Don't confuse with…
- design systemA style guide is mostly written rules; a design system adds ready-to-use working components you actually build with.
Categories
- Design systems