The symbol or icon part of a logo that works without any words, like the Apple apple or the Twitter bird. It is the picture element people learn to recognise on its own.
Synonyms
- logo symbol
- pictorial mark
- brand symbol
- logomark
Related terms
In plain words
- the icon part of a logo without the name
- the standalone company symbol
Usage example
Once the brand mark became familiar, the app dropped the name from its icon entirely.
Don't confuse with…
- wordmarkA brand mark is a picture or symbol; a wordmark is the styled name in text.
Categories
- Branding & identity