A document that spells out exactly how a brand should be used, covering logo spacing, colours, fonts, tone of voice, and what not to do. It keeps everything consistent no matter who is creating the work.
Synonyms
- brand book
- style guide
- brand manual
- identity guidelines
Related terms
- brand identity
- logo
- colour palette
- clear space
- tone of voice
In plain words
- the rulebook for using a brand
- the document that says how the logo and colours should look
Usage example
Before the agency touched the design, they checked the brand guidelines for the approved colours.
Don't confuse with…
- brand identityThe guidelines are the rulebook; the brand identity is the actual collection of visual elements the rules govern.
Categories
- Branding & identity