A logo built from a company's initials rather than its full name, such as HBO, IBM, or CNN. It compresses a long name into a few memorable letters.
Synonyms
- monogram logo
- initial mark
Related terms
In plain words
- a logo made from the company's initials
- just the letters like HBO
Usage example
The law firm's five-word name was unwieldy, so their lettermark used just three initials.
Don't confuse with…
- monogramA monogram interweaves letters into a decorative single mark; a lettermark simply sets the initials as a logo.
Categories
- Branding & identity