A logo made only of the company's name set in a distinctive, custom style of lettering, with no separate icon. Think of names like Google or Coca-Cola written in their signature type.
Synonyms
- logotype
- text logo
Related terms
- logo
- lettermark
- brand mark
- typography
- custom lettering
In plain words
- the company name written in its own special font
- a logo that's just the name
Usage example
Because the studio's name is short and memorable, they chose a clean wordmark over an icon.
Don't confuse with…
- lettermarkA wordmark spells out the full name; a lettermark uses only initials.
Categories
- Branding & identity