The minimum empty margin that must be kept around a logo so nothing crowds it. Brand guidelines define it to keep the mark legible and uncluttered.
Synonyms
- exclusion zone
- safe space
- logo clear space
- keep-out zone
Related terms
- logo
- brand guidelines
- minimum size
- whitespace
In plain words
- the empty breathing room around a logo
- the no-go margin so nothing touches the logo
Usage example
The guidelines set the clear space at the height of the logo's capital letter.
Don't confuse with…
- minimum sizeClear space controls the margin around a logo; minimum size controls how small it can be printed before it stops working.
Categories
- Branding & identity