A graphic mark, symbol, or styled name that identifies a company, product, or organisation at a glance. It is the single most recognisable piece of a brand's visual identity.
Synonyms
- logotype
- brand mark
- emblem
Related terms
- wordmark
- brand mark
- monogram
- visual identity
- favicon
In plain words
- the little picture that stands for a company
- the company symbol
Usage example
They redesigned the logo to feel friendlier on small screens.
Don't confuse with…
- brandA logo is just the identifying mark; a brand is the whole reputation and feeling around a company.
Categories
- Branding & identity