The smallest a logo is allowed to be shown while staying legible. Below it, fine details clog up and the mark becomes unreadable, so guidelines set a firm floor.
Synonyms
- minimum dimensions
- smallest size
Related terms
In plain words
- how small the logo is allowed to get
- the smallest the logo can be printed
Usage example
On the pen, the logo hit its minimum size, so they switched to the simplified mark.
Don't confuse with…
- clear spaceMinimum size limits how small the logo shrinks; clear space limits how close other things sit to it.
Categories
- Branding & identity