The complete set of visible elements a company uses to present itself, including its logo, colours, fonts, imagery, and tone. It is everything designed to make the brand look and feel consistent.
Synonyms
- visual identity
- corporate identity
Related terms
- brand
- logo
- brand guidelines
- colour palette
- visual identity
In plain words
- the whole look and feel of a company
- all the visual bits that make a brand recognisable
Usage example
The rebrand refreshed the entire brand identity, from the logo to the packaging.
Don't confuse with…
- brandBrand identity is the designed, visible side; the brand also includes reputation and how people feel about the company.
Categories
- Branding & identity