Voice is the consistent personality a product's writing has, say friendly and plainspoken; tone is how that voice flexes to fit the moment — gentler in an error, more upbeat in a success message. Together they keep an app sounding like itself while still reading the room.
Synonyms
- tone of voice
Related terms
In plain words
- how the app 'sounds' when it talks to you
- the personality of the writing
Usage example
The style guide sets one voice for the brand but adjusts tone between a payment failure and a welcome screen.
Don't confuse with…
- voiceVoice stays constant across the whole product; tone shifts with the situation and the user's likely mood.
Categories
- Content & UX writing