The consistent personality and style a brand uses in its words, whether playful, formal, or reassuring. It is how the brand 'sounds' across ads, packaging, and support messages.
Synonyms
- tone of voice
- verbal identity
- brand tone
Related terms
In plain words
- how a brand talks
- the personality in a company's writing
Usage example
The bank softened its brand voice to sound less like paperwork and more like a helpful friend.
Don't confuse with…
- tone of voiceBrand voice is the fixed underlying personality; tone of voice is how that personality flexes for different situations.
Categories
- Branding & identity