A deliberate overhaul of a company's identity, changing some mix of its name, logo, colours, or overall look. Businesses do it to signal a fresh direction or shed an outdated image.
Synonyms
- rebranding
- brand refresh
- identity redesign
Related terms
In plain words
- giving a company a whole new look
- changing the logo and style of a brand
Usage example
After the merger, the airline announced a full rebrand with a new name and livery.
Don't confuse with…
- brand refreshA rebrand can rethink the identity from the ground up; a refresh only modernises the existing one.
Categories
- Branding & identity