A gentle update to a brand's look that modernises it while keeping it recognisable, rather than starting over. Logos often get subtly cleaned up rather than replaced.
Synonyms
- brand update
- identity refresh
- restyle
Related terms
In plain words
- tidying up a brand without changing it much
- a light makeover of the logo and colours
Usage example
The cereal box got a brand refresh: same mascot, cleaner type, brighter colours.
Don't confuse with…
- rebrandA refresh keeps the brand clearly recognisable; a rebrand can change it beyond recognition.
Categories
- Branding & identity