A button or link that urges the visitor to take a specific next step, such as "Sign up" or "Buy now". It is usually the most prominent, obviously clickable thing on the page.
Synonyms
- cta
- action button
Related terms
- primary button
- ghost button
- submit button
In plain words
- the main button telling you what to do next
- the sign up or buy now button
Usage example
We moved the call to action above the fold and signups jumped.
Don't confuse with…
- primary buttonA primary button is a visual style; a call to action is the persuasive purpose it serves — often, but not always, dressed as a primary button.
Categories
- Buttons & actions