The set of human traits a brand is designed to feel like, such as adventurous, trustworthy, or witty. It shapes every visual and writing choice so the brand feels like a consistent character.
Synonyms
- brand character
- brand persona
Related terms
- brand voice
- brand identity
- brand values
- tone of voice
In plain words
- the human character of a brand
- if the brand were a person, what they'd be like
Usage example
A rugged, no-nonsense brand personality guided everything from the font to the ad copy.
Don't confuse with…
- brand voicePersonality is the underlying character; brand voice is how that character shows up specifically in words.
Categories
- Branding & identity