The planning behind what words and information an interface shows — deciding what to say, where, and in what voice so content stays useful and consistent.
Synonyms
None recorded.
Related terms
In plain words
- the plan for what an app says and why
Usage example
Their content strategy calls for short, jargon-free labels across the whole app.
Don't confuse with…
- content designContent strategy is the higher-level plan; content design is the hands-on work of writing the actual words.
Categories
- Content & UX writing