A short, memorable phrase that captures what a brand stands for, like Nike's 'Just Do It'. It usually sits near the logo and stays consistent over time.
Synonyms
- slogan
- strapline
- catchphrase
Related terms
In plain words
- the catchy line under a logo
- a brand's little motto
Usage example
The new tagline distilled the company's whole promise into four words.
Don't confuse with…
- sloganA tagline is the enduring brand line; a slogan is often tied to a single campaign and changes more often.
Categories
- Branding & identity