How easily people identify a brand from its visual cues alone, like a logo, colour, or shape, even without the name. Strong recognition means a glance is enough.
Synonyms
- brand awareness
- recognisability
Related terms
In plain words
- knowing a brand just from its colour or shape
- spotting a company without reading the name
Usage example
The bottle's silhouette gives it brand recognition even in the dark.
Don't confuse with…
- brand equityRecognition is being identifiable; equity is the financial and loyalty value that recognition helps build.
Categories
- Branding & identity