Launching a new product in a different category under an existing, trusted brand name. A toothpaste brand releasing a mouthwash is a classic example.
Synonyms
- line extension
- brand stretch
Related terms
In plain words
- using a known brand name on a new kind of product
- stretching a brand into new products
Usage example
Riding on its coffee reputation, the chain tried a brand extension into bottled drinks.
Don't confuse with…
- sub-brandA brand extension usually keeps the same name and look; a sub-brand gets a distinct identity of its own.
Categories
- Branding & identity