The added value a brand carries because people know and trust it, letting the company charge more or sell more easily than an unknown rival. It is the goodwill built into the name itself.
Synonyms
- brand value
- brand goodwill
Related terms
- brand
- brand recognition
- brand loyalty
- brand extension
In plain words
- how much a brand name is worth on its own
- the trust and value baked into a brand
Usage example
Decades of consistency gave the brand enough equity to charge a premium.
Don't confuse with…
- brand recognitionRecognition is just being known; equity is the actual commercial value that recognition and trust create.
Categories
- Branding & identity