A distinct brand that lives under a larger parent brand, borrowing some of its identity while having its own name or look. Examples include a car maker's sport line or a tech firm's cloud product.
Synonyms
- subbrand
- child brand
Related terms
- brand architecture
- endorsed brand
- brand extension
- parent brand
In plain words
- a smaller brand under a bigger one
- a product line with its own name but the same parent
Usage example
The airline launched a budget sub-brand with its own logo but the same booking system.
Don't confuse with…
- endorsed brandA sub-brand is tightly tied to the parent's identity; an endorsed brand is more independent and merely 'backed by' the parent.
Categories
- Branding & identity