The consistent visual and interaction 'vocabulary' of a product — the recognizable style, shapes, motion, and behavior that make all its screens feel like they belong to the same family.
Synonyms
- visual language
- design vocabulary
Related terms
In plain words
- the signature look and feel that ties every screen together
- the personality every screen shares
Usage example
Rounded corners and soft shadows are core to the app's design language.
Don't confuse with…
- design systemA design language is the shared style and principles; a design system is the concrete toolkit that delivers them.
Categories
- Design systems