How much an element pulls the eye based on its size, colour, darkness, or position, treated as if some things weigh more than others.
Synonyms
- optical weight
Related terms
- balance
- contrast
- emphasis
- focal point
In plain words
- how heavy something feels on the page
- how strongly a thing grabs the eye
Usage example
The bold red button carried so much visual weight that it dominated the screen.
Don't confuse with…
- emphasisVisual weight describes how much attention an element attracts; emphasis is the intentional act of giving an element more weight than its neighbours.
Categories
- Layout & composition