The sense that a layout's visual weight is spread evenly so no side feels heavier or emptier than it should.
Synonyms
- visual balance
Related terms
- symmetry
- asymmetry
- visual weight
- composition
In plain words
- the page not feeling lopsided
- an even spread of stuff
Usage example
A single big image on the left was balanced by a block of small text on the right.
Don't confuse with…
- symmetrySymmetry is one way to achieve balance by mirroring both sides; balance can also be achieved with uneven, asymmetric arrangements.
Categories
- Layout & composition