The single spot in a layout designed to grab attention first, acting as the anchor everything else supports.
Synonyms
- center of interest
- hero element
Related terms
- visual hierarchy
- emphasis
- contrast
- rule of thirds
In plain words
- the thing your eye lands on first
- the main attention-grabber
Usage example
The oversized product shot was the clear focal point of the ad.
Don't confuse with…
- emphasisEmphasis is the general technique of making something stand out; the focal point is the specific element that ends up standing out most.
Categories
- Layout & composition