The deliberate ordering of a layout so the eye notices the most important thing first, then the next, and so on.
Synonyms
- visual order
Related terms
- focal point
- scale
- contrast
- reading order
In plain words
- what your eye sees first, second, third
- making the important stuff stand out most
Usage example
A clear visual hierarchy meant readers saw the headline before the fine print.
Don't confuse with…
- reading orderVisual hierarchy is about relative importance and emphasis; reading order is the specific sequence the eye actually travels through the content.
Categories
- Layout & composition