A technique where participants say their thoughts out loud as they use a product, so researchers hear their reasoning, expectations, and confusion in the moment.
Synonyms
- think aloud
- concurrent think-aloud
Related terms
In plain words
- asking people to narrate what they're thinking as they click around
- having users talk through their choices
Usage example
Using a think-aloud protocol, we heard one user say, 'I have no idea what this icon does.'
Categories
- UX research