Quick, low-cost usability testing done by approaching people in public places like cafés and asking them to try a design for a few minutes.
Synonyms
- guerrilla usability testing
- hallway testing
Related terms
- usability testing
- intercept survey
In plain words
- grabbing strangers in a coffee shop to test the design
- quick and dirty testing with whoever's around
Usage example
We ran guerrilla testing in the lobby and caught three confusing labels before lunch.
Don't confuse with…
- usability testingGuerrilla testing is a fast, informal version done with convenient passers-by rather than carefully recruited participants.
Categories
- UX research