A fictional but research-based profile of a typical user — with a name, goals, needs, and frustrations — that a team keeps in mind so design decisions stay grounded in real people rather than guesses.
Synonyms
- user persona
Related terms
- empathy map
- user interview
- jobs to be done
- mental model
In plain words
- the made-up 'typical customer' the team designs for
- a stand-in profile for your users
Usage example
We built three personas from our interviews, and 'Busy Priya' ended up shaping the whole checkout flow.
Don't confuse with…
- empathy mapA persona is a profile of who the user is; an empathy map organizes what one user says, thinks, does, and feels.
Categories
- UX research