A simple chart that organizes what a user says, thinks, does, and feels about a task, helping a team build a shared, human picture of that person's experience.
Synonyms
None recorded.
Related terms
- persona
- user interview
- journey map
In plain words
- the grid of what a user says, thinks, does, and feels
Usage example
After the interviews we filled in an empathy map for each participant to spot common frustrations.
Don't confuse with…
- personaAn empathy map captures one user's mindset in a moment; a persona is a broader composite profile of a type of user.
Categories
- UX research