A visual timeline of the steps a person goes through to reach a goal with a product or service, showing their actions, feelings, and pain points at each stage.
Synonyms
- user journey map
- customer journey map
Related terms
- persona
- empathy map
- wayfinding
In plain words
- a map of every step someone takes to get something done
- a storyline of the whole user experience
Usage example
The journey map revealed that users felt lost right after signing up, before they ever reached the main screen.
Don't confuse with…
- sitemapA sitemap lists the pages and structure of a product; a journey map follows a person's experience over time, including their emotions and offline steps.
Categories
- UX research