Putting the most important, meaningful words at the start of a heading, link, or sentence, where eyes land first. It helps people scanning a page grasp the point without reading to the end.
Synonyms
- front-loading keywords
Related terms
In plain words
- putting the key words first
- leading with the important bit
Usage example
Front-loading the link text — 'Download the report' rather than 'Click here to download the report' — helps scanners and screen-reader users alike.
Don't confuse with…
- call to actionA call to action is the prompt to act; front-loading is a writing technique of placing the key words first, useful in CTAs and headings alike.
Categories
- Content & UX writing