A method for making sense of qualitative data by reading through it, tagging recurring ideas, and grouping those tags into themes that summarise what people said.
Synonyms
None recorded.
Related terms
- affinity diagramming
- coding
In plain words
- finding the common themes in what people told you
- sorting interview notes into recurring ideas
Usage example
Thematic analysis of the interviews surfaced 'fear of hidden fees' as the dominant concern.
Don't confuse with…
- affinity diagrammingThematic analysis is an analytical coding process; affinity diagramming is the hands-on clustering activity, often on a wall of notes.
Categories
- UX research