A sense-making method where researchers write individual observations on notes and cluster the related ones into groups, so that themes and patterns rise to the surface.
Synonyms
- affinity diagram
- affinity mapping
Related terms
In plain words
- grouping sticky notes of findings into themes
- clustering research notes to spot patterns
Usage example
After the interviews we spent an afternoon affinity diagramming the quotes into five key themes.
Don't confuse with…
- card sortingAffinity diagramming is done by researchers to find themes; card sorting is done by users to reveal how they group content.
Categories
- UX research