The clickable words of a hyperlink. Good link text describes where the link goes instead of saying 'click here', which also helps screen-reader users.
Synonyms
- anchor text
- descriptive link text
Related terms
In plain words
- the actual words you click on in a link
Usage example
Change the link text from 'here' to 'download the report' so it makes sense on its own.
Don't confuse with…
- call to actionA call to action urges you to act, often a button; link text is simply the wording of any hyperlink.
Categories
- Content & UX writing