The large, attention-grabbing picture placed at the top of a web page or poster to set the mood and pull people in.
Synonyms
- hero shot
- banner image
Related terms
- stock photography
- matte painting
- photomontage
In plain words
- the big picture at the top of a website
- the main banner photo
Usage example
The redesign led with a full-width hero image of the product in use.
Don't confuse with…
- thumbnailA hero image is large and prominent at the top of a layout; a thumbnail is a tiny preview version.
Categories
- Imagery & illustration