Early illustrations that explore how characters, places, or products might look, made to guide a film, game, or design before the final version is built.
Synonyms
- concept illustration
- visual development art
Related terms
- matte painting
- digital painting
- storyboard
In plain words
- the early sketches that decide how a game or movie will look
- exploratory design art
Usage example
The team commissioned concept art of three possible mascots before choosing a direction.
Don't confuse with…
- storyboardConcept art explores the look of things; a storyboard maps out the sequence of shots or actions.
Categories
- Imagery & illustration