Dictionary entry

desirability testing

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UI / UXCurated · verified

A method that measures people's emotional reactions to a design, often by having them pick words from a set list to describe how it makes them feel.

Synonyms

desirability study

five-second test
concept testing

In plain words

measuring how a design makes people feel
asking which words describe the look and feel

Usage example

Desirability testing showed users described the old dashboard as 'cluttered' and 'stressful'.

Categories

UX research

Related-term graph

Two hops from desirability testing — click a term to open its entry, or re-center the graph on it

Focus term

desirability testing

Directly related

five-second test

Two hops away

first-click testing

Relateddesirability testing related of five-second test
Relatedfive-second test related of desirability testing
Relatedfive-second test related of first-click testing

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