How pure or intense a color looks. A highly saturated color is vivid and punchy; a low-saturation version looks washed out, muted, or closer to grey.
Synonyms
- chroma
- intensity
- colorfulness
Related terms
In plain words
- how strong or vivid the color is
- how washed out it looks
Usage example
They lowered the saturation so the background reds wouldn't compete with the product photo.
Don't confuse with…
- valueSaturation is how vivid a color is; value is how light or dark it is.
Categories
- Color