When someone bounces back and forth between a list of results and the pages it links to, because none of the pages turn out to be what they wanted. It is a strong sign that the results or their labels are misleading people.
Synonyms
- pogo-sticking
Related terms
- information scent
- findability
- search results page
In plain words
- clicking a result, hitting back, trying the next one, over and over
- the frustrated in-and-out clicking when nothing matches
Usage example
Heavy pogosticking on the search page told the team the result snippets were promising things the pages didn't deliver.
Don't confuse with…
- bounce rateBounce rate counts people who leave after a single page; pogosticking is repeatedly diving into pages and jumping back to the same list.
Categories
- Information architecture