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Typography · Graphic design

24 terms

  • ascender

    The part of a lowercase letter that rises above the main body of the text, such as the upright stroke in b, d, h, or k.

  • baseline

    The invisible line that letters sit on, like the ruled line in a notebook. Rounded letters dip slightly below it and descenders hang beneath it.

  • bowl

    The curved stroke that encloses the rounded space in letters such as b, d, o, and p. It is the loop that forms the letter's body.

  • cap height

    The height of the capital letters in a typeface, measured from the baseline to the top of a letter like H. It helps designers align and compare fonts.

  • counter

    The enclosed or partly enclosed empty space inside a letter, like the hole in an o, a, or e. The size and shape of counters strongly affect how open and readable a typeface feels.

  • descender

    The part of a lowercase letter that drops below the line the text sits on, such as the tails of g, j, p, q, and y.

  • drop cap

    An oversized first letter at the start of a paragraph that drops down into the lines of text below it. It marks the beginning of a chapter or article with a decorative flourish.

  • font

    One specific style, weight, and (historically) size drawn from a typeface, such as Helvetica Bold at 12 point. In everyday computer use, 'font' is also loosely used to mean the file you install.

  • glyph

    A single drawn shape in a font, such as one letter, number, punctuation mark, or symbol. One character can have several glyph variations, like alternate versions of a letter.

  • italic

    A slanted, often flowing version of a typeface used for emphasis, titles, or foreign words. True italics are redrawn with cursive-style letterforms, not just tilted uprights.

  • kerning

    Adjusting the space between two specific letters so they look evenly spaced. It fixes awkward gaps, like the one that can appear between a capital A and a capital V.

  • leading

    The vertical space between lines of text, measured from one baseline to the next. Too little makes lines feel crowded; too much makes them feel disconnected.

  • ligature

    A single character that joins two or three letters into one connected shape, most often to stop them from colliding, as in the combined 'fi' or 'fl'. It smooths awkward overlaps.

  • oblique

    A slanted version of a typeface made by tilting the upright letters, without redrawing them into a cursive style. Many sans-serif fonts use obliques where a serif font would use a true italic.

  • roman

    The plain, upright version of a typeface, as opposed to its italic or bold styles. It is the default form you read most body text in.

  • sans serif

    A typeface whose letters have clean ends with no small finishing strokes. Sans-serif fonts like Helvetica and Arial look modern and stay crisp on screens.

  • serif

    The small finishing strokes or 'feet' at the ends of letters in certain typefaces. By extension, a serif typeface is one that has these details, like Times New Roman.

  • slab serif

    A serif typeface whose finishing strokes are thick, blocky rectangles rather than thin tapered ones. These fonts feel bold and sturdy, and are common on posters and in branding.

  • small caps

    Capital letters drawn at roughly the height of lowercase letters, so a word reads in capitals without shouting. Designers use them for abbreviations, headings, and refined emphasis.

  • tracking

    The overall tightness or looseness of spacing applied evenly across a stretch of text, rather than between one pair of letters. Loosening it can make small-caps headings feel more open.

  • typeface

    The overall design of a set of letters, numbers, and symbols that share a consistent style, such as Helvetica or Garamond. It is the design itself, as opposed to any single digital file.

  • type family

    The complete set of related styles designed to work together under one typeface, such as its light, regular, bold, and italic versions. Using one family keeps a design consistent while allowing variety.

  • weight

    How thick or thin the strokes of a typeface are, ranging from thin and light through regular to bold and black. Different weights create emphasis and hierarchy without changing the font.

  • x-height

    The height of the main body of lowercase letters, measured by a letter like x that has no ascender or descender. A large x-height often makes a typeface look bigger and easier to read at small sizes.

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