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Print & production · Graphic design

23 terms

  • color separation

    Splitting a full-colour design into the individual ink layers a press will print — usually cyan, magenta, yellow and black — one for each printing plate.

  • crop marks

    Short thin lines printed at each corner of a layout to show the printer exactly where to trim the sheet down to its final size.

  • die cut

    Cutting paper or card into a custom shape, or punching holes and windows in it, using a sharp steel die like a cookie cutter.

  • dot gain

    The tendency of printed ink dots to spread and print larger than intended, making images and tints come out darker than they looked on screen.

  • embossing

    Pressing a shape or design into paper from behind so that it rises above the surface, creating a raised, tactile effect — usually without ink.

  • flexography

    A high-speed printing method using flexible rubber or plastic plates with a raised image; widely used for packaging, labels and anything printed on plastic film or cardboard.

  • foil stamping

    Applying a thin metallic or coloured foil to paper using a heated die, giving a shiny, reflective effect often used on logos and premium covers.

  • halftone

    A way of reproducing shades and photographs using a pattern of tiny dots that vary in size — large dots for dark areas, small dots for light — which the eye blends into smooth tone.

  • imposition

    Arranging multiple pages on a large printing sheet in the right positions and order so that, once printed, folded and trimmed, the pages read in sequence.

  • letterpress

    A traditional printing method that presses raised, inked type or plates into the paper, often leaving a tactile impression; today prized for premium stationery.

  • moiré

    An unwanted patchy or wavy pattern that appears when two dot or line grids overlap at the wrong angle, spoiling a printed image.

  • offset lithography

    The dominant commercial printing method, where an inked image is transferred (offset) from a plate onto a rubber blanket and then onto the paper; ideal for high-quality, high-volume runs.

  • overprint

    Printing one ink directly on top of another instead of leaving a gap in the lower colour, so the inks layer or mix where they overlap.

  • perfect binding

    A binding method that glues the stacked pages to a wrap-around cover along a flat spine; used for paperback books, thick magazines and catalogues.

  • perforation

    A line of small holes or slits punched into paper so a section can be torn off cleanly, as on tickets, coupons and tear-off forms.

  • prepress

    All the preparation steps that ready a design for printing — checking files, colours, fonts, bleed and imposition — before plates are made and the job goes on press.

  • registration marks

    Small crosshair or target symbols placed outside the trimmed area that let the printer align each ink colour precisely on top of the others.

  • rich black

    A deeper, more solid black made by printing black ink over one or more other process inks, rather than using black alone, for large dark areas.

  • saddle stitch

    A binding method that folds sheets together and staples them through the spine fold; common for thin booklets, magazines and brochures.

  • screen printing

    A printing method that pushes ink through a fine mesh stencil onto the surface below; common for T-shirts, posters and packaging, and good for bold, opaque colours.

  • spot uv

    A glossy, clear coating applied to specific areas of a printed piece and hardened with ultraviolet light, making those areas shine against a matte background.

  • trapping

    Slightly overlapping adjoining colours so that tiny misalignments on press don't leave thin white gaps between them.

  • trim size

    The final width and height of a printed piece after it has been cut to size.

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